How you display your products/services in trade events affect how people perceive your business.

July 20, 2008 · Filed Under Events, Lessons from Entrep

I’ve always wondered where companies get those booths and displays during trade show exhibits. I’ve seen a lot of companies use them during exhibits, trade shows, job fairs and even during some school events back when I was still in school. Many companies use different kinds of displays to get people’s attention and I think its one of the things people enjoy when attending these events (aside from the random freebies they give out too). Some of them so good that its hard to get into their booth because of the large crowd gathered in there.

While checking online for companies that offer these types of products and/or services, I discovered one which is in the US which is called Camelback Displays. They provide many kinds of table covers to spice up your tables during trade events. We all know that well-designed booths and attractive tables get out attention especially if they match the product or service you’re trying to offer to the probable clients. Most times when your booth looks like it wasn’t given much thought or attention to detail, people would find it uninteresting and think that your products and services might be of the same quality. How you setup your own booths affect how people perceive your business. If your booth is sloppy and looks like you just threw out the things in there just for the sake of having a booth, the image being portrayed by it would make people feel like you don’t really care about quality.

I admit I feel that way at times. When I see a booth in a fair or exhibit that doesn’t seem to have been prepared well, I tend to pass it by and check out the other ones that make it look like they made that much effort in making their display a good one for us who attend the event. I would waste my time looking at a boring table display on this one booth if I can go check out this really wonderful table top display from the nearby booth.

Its these simple and ordinary things that some business overlook at times. Just like when we had our Practicum Bazaar in DLSU. All the practi groups took time to make their booths look good because we have been taught that how your booth looks attracts the people that walk around. If you catch their attention, then you’d get the chance to share with them your product or services and maybe you might even make a sale. I still get annoyed when I remembered some of the booths back in the GoNegosyo event a few years back. Some booths were so bare it was uninteresting, and some even just had fliers and no people in there. At least the MAFBEX 2008 was better. There were lots of booths that caught my attention. Hopefully the FOODBEX this coming August would be as good, or even better.

Popularity: 7% [?]

Comments

2 Responses to “How you display your products/services in trade events affect how people perceive your business.”

Kevin Paquet on July 20th, 2008 1:01 pm

Greetings Pinoy!

I’m 17yro Kevin Paquet from Davao City, currently blog hopping!
Can we exchange links? My website is pinoyteens.net
Hoping to know you better and that we’ll have a happy blogging relationship!
If you accept our link exchange request, please comment back on us so that we’ll add you then [hirap mag monitor ng mga responds sa comments namin sa dami ng blogs na dinalaw ko]

ps: you can also add me on ym if you want: i.believe_11

Salamat po!
We’ll leave on topic comments next time, sorry for this offtopic one, kaya nga naghahanap kami ng link exchanges to also exchange good comments in future ^^,) bow

[Reply]
Sonnet on July 28th, 2008 9:21 am

Hello Nika! I like this entry since I’ve been contemplating on taking part in a bazaar. You’re right, the way you present your product tells so much about it. Before I venture into something like this, I really have to learn more to avoid committing major mistakes hehe:)

By the way, I added up your link:)

[Reply]